Case study: Quintain Living

case study fraud

How Quintain reduced its risk exposure to fraudsters and improved tenants’ experience.

Quintain Living is Quintain’s award-winning build-to-rent management brand. Quintain has developed Wembley Park, one of London's most exciting new neighbourhoods. Wembley Park is set to become the largest build-to-rent development site in the UK, with 6,044 homes being delivered by 2027, offering brand new beautifully designed apartments with iconic views and 24-hour inspired services. Quintain is also the third largest residential developer in Ireland, with over 9,000 homes in the pipeline across 460 acres of prime development land. Their focus is to transform assets into places where people want to live, companies want to grow and neighbourhoods can come alive.

QL living

The Challenge

Quintain Living is an innovative brand attracting internationals, students, and young professionals, but their tenant referencing solution was old-fashioned. It meant that tenants faced unnecessary friction in the due diligence process, and that all internationals had to find a UK guarantor or pay the rent upfront. Additionally, Quintain’s deposit-free proposition attracted fraudsters who easily overcame the manual review of the old tenant referencing providers, resulting in low approval rates, rent arrears, and legal expenses. With international growth in the roadmap and innovation as a company compass, Quintain sought to eliminate customer friction, lift approval rates, and enhance fraud protection.

The solution

Quintain chose Homeppl for its fraud detection tests, higher approval rates, and frictionless user journey to allow its operations to function more efficiently and cut costs. Quintain was looking for more than just a referencing solution; it was looking for a partner to help them scale to other markets without concerns or requiring additional input from the Quintain team. Homeppl took away the burden of Credit Reference Agency dependency and Open-Banking-only analysis and replaced it with a solution that assesses the true transactional ability of every type of tenant from any nationality. Through higher approval rates, a complete elimination of fraud, and a reduction of manual review, Quintain could comfortably generate more revenue from more good tenants.



"Fraudsters are getting smarter and more sophisticated by the day so it’s vital our partners can adapt fast to reduce our exposure. The pain Homeppl prevents through their diligent process makes a massive difference...”

russel
Russell Markou
Head of Operations at Quintain

“We’ve had some poor experiences in the past with other service providers that failed to detect fraud, and we are still feeling the pain today. It’s fascinating how deep Homeppl go in their research…Homeppl is our safety net - it makes a massive difference to us!”

The results

  • High approval rates

    14% more transactions. From 80% approval rate to 94% approval rate.
  • Accurate declines

    2% of all transactions accurately detected as fraudulent and prevented.
  • Improved efficiency

    100% reduction in legal costs, rent loss, and damages.

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