Meet the team

Say hello to the fraud fighters who bring equality of opportunity to people and allow businesses to safely transact with more consumers.


We’ve approved over £1 billion pounds of revenue for our clients.


We’ve saved over £30 million pounds for consumers in unfair costs when trying to access financial products in the last two years.


We’ve been nominated for 5 industry awards in 2022 alone, including ‘most innovative product’, ‘technology supplier of the year’ and ‘social impact’ awards.

Putting the ‘ppl’ in Homeppl

Our team is from a wide range of backgrounds and cultures, representing the people we support. We are from 10 countries and speak 20 languages (and counting)!

Alex Siedies, CEO
Alexander Siedes
Founder and CEO
Rowan Lennox, COO
Rowan Lennox
Chief Operating Officer
Nima Soroush
Nima Soroush
Head of R&D

Backed by the best VCs

Techstars is the global platform for investment and innovation.
Fair By Design is dedicated to ending the poverty premium. Fair By Design collaborate with regulators, government, and businesses to design out the poverty premium.
Ascension Ventures
Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders.

Demo the tech that’s changing consumer risk assessment for the better.

We'll provide a short no-obligation demo of each element of our fraud tech, book below:

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