Our mission and values

To create a frictionless international economy, where people can own, manage, and utilise their personal data to instantly rent properties and consume financial products.

The mission

We bring equality of opportunity to people and allow businesses to safely transact with more consumers.

Homeppl’s core mission

Our main aim is to create financial inclusion for all. What this means is bringing equality of opportunity to people and allowing businesses to safely transact with more consumers to access financial products.

In practice, we're focusing on the rental, lending, banking, HR and fintech industries to let those that can’t pass traditional referencing checks - which usually rely on traditional credit history - to secure a home, pay the bills, and manage money on better terms.

How are we executing our mission?

We created a system to dive deeper into consumers’ residential and financial backgrounds by using data validation, Open Banking algorithms, advanced document analysis, data enrichment and behaviour analysis, rather than just payslips and credit history.

This unveils a more precise affordability assessment for ‘credit-invisble’ profiles, such as students, the self-employed and international consumers.

More financial access to more consumers also means more customers and revenue for our clients. It’s a win-win.

Our company values

Our team is from a wide range of backgrounds and cultures, representing the people we support. We are from 10 countries and speak 20 languages (and counting)! Our values are...


We operate with openness, honesty and respect. We celebrate diversity of thought and value actionable feedback on how we can all improve.


By working together to solve problems, we achieve more. Everyone is encouraged to ask for and offer support.


We love what we do. We deliver a positive impact on the world, and have fun! Our drive helps us to find solutions others haven’t thought of.

When we grow, so does our social impact

We aim in the future to drive more financial inclusion by expanding our presence, and partnerships and growing our team. We’re tracking our monthly positive impact in numbers. See social impact >

Backed by the best VCs

TechStars is the global platform for investment and innovation.
Fair by Design
Fair By Design is dedicated to ending the poverty premium. Fair By Design collaborate with regulators, government, and businesses to design out the poverty premium.
Ascension Ventures
Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders

Industry recognition

Our technology and social impact has been recognised in 2022. This year, Homeppl have been nominated for:

‘Technology supplier of the year’ & ‘Products and services supplier of the year’

The Negotiator Awards 2022

‘Tech for Good’ award

GP Bullhound Investor Allstar Awards 2022

‘Most innovate product’ award

EG Tech Awards 2022

The ‘Social impact’ award

UK Proptech Association Awards 2022

Demo the tech that’s changing consumer risk assessment for the better.

We'll provide a short no-obligation demo of each element of our fraud tech, book below:

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